We are building a prosperous future today

Life skills are skills through which young people can learn to know themselves better, find meaning in life and even avoid depression.

Marked nuoret

A self-confident, resilient and emotionally intelligent new generation

Our mission is to bring the teaching of life skills and self-awareness to the fingertips of every young person. Teachers and parents do not always have the resources to teach these skills, and so we have found innovative and modern ways to get them to the forefront of students. We look forward to seeing a generation of young people with self-confidence, resilience and good emotional skills, who know their own uniqueness and have found their place in this world.

Life skills help young people succeed in today's world

The world is very different from 20 years ago. Our youth increasingly need the ability to adapt and be flexible, the ability to process emotions and solve problems, as well as, for example, the courage to seize opportunities. MARKED offers modern and functional tools that unleash the individual strengths and potential of young people. As a side effect, anxiety, alienation and mental health problems are reduced. The improvement in overall well-being through the teaching of these skills also can contribute to improved academic performance.

Marked Erika opettaa

MARKED’s Story

What if you had been taught in school about how your mind works, why you have emotions, how to deal with them and how to learn to trust yourself? Would you have benefited from it?

MARKED was born when founder Ida Nevalainen noticed a significant need for modern well-being solutions to be aimed at young people. While working as a teacher and as a therapeutic counselor for children with psychological problems, she became familiar with the amount of youth facing issues including fatigue, exhaustion, self-criticism, social anxiety and lack of perspective for the future.

Nevalainen started teaching her students about life skills and self-awareness, and noticed the life-changing effects. "There's nothing wrong with me, I just haven't understood myself," was the turning point of one student, which convinced Nevalainen that these skills should be included in education. Today, through MARKED, it is possible all over the world.

"Teaching life skills changes the world."

- Ida Nevalainen
Nuoret porukassa

Meet our team:

Ida Nevalainen
Ida Nevalainen
Chief Executive Officer

Our CEO Ida is a therapeutic counselor for young people with psychological problems and the founder of MARKED. She is responsible for the development of activities and partnerships with schools and municipalities.

Erika Maksniemi
Erika Maksniemi
Pedagogical Expert and Trainer

Erika is a researcher and teacher in educational psychology. She is responsible for pedagogical planning, teacher training and monitoring the development of young people's life skills at MARKED.

Uniqua Hardy
Uniqua Hardy
Director of Marketing and International Partnerships

Uniqua is an expert in marketing and internationalization. She is responsible for MARKED's marketing and operational development beyond Finland's borders.

Klaus Kääriäinen
Klaus Kääriäinen
Application Project Manager

Klaus is an expert in the gaming industry and is responsible for managing the development of the MARKED mobile application through Finlabs.

Teemu Raassina
Teemu Raassina
Videographer

Mika Ahonen
Mika Ahonen
Videographer

Our youth challenged us to develop modern and interesting solutions for well-being. We have involved them in the design process and created a world-changing solution together.
- Ida Nevalainen
MARKED Ida ja nuoret

Contact us

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